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The Highlanders begin their season by hosting the defending champion Chiefs at Forsyth Barr Stadium in Dunedin on Friday night.
Highlanders general manager Roger Clark was thrilled by the sales result.
"It's a great result, and putting it in perspective, we now have more season ticket holders than do the Chiefs, Crusaders or Hurricanes," he said.
Clark said the off-season signings of Brad Thorn, Tony Woodcock and Ma'a Nonu had helped increase interest and support.
In 2010 the Highlanders hit a low of 890 season ticket holders, but numbers have recovered since then. The retention rate of season ticket holders from last season has been 97 per cent, the franchise said.
"We've currently sold just under 14,600 for Friday's game against the Chiefs, which includes all season tickets and members, so things are tracking well for our first home game of the season," Clark said.
The Highlanders have three home games to start the season; the Chiefs, the Cheetahs in Invercargill on March 9, and the Hurricanes in Dunedin on March 15.