Analytics company acquired

EdPotential chief executive Charlie Tomlinson (left) and Education Perfect chief executive Alex...
EdPotential chief executive Charlie Tomlinson (left) and Education Perfect chief executive Alex Burke shake hands. PHOTO: SUPPLIED
Dunedin tech company Education Perfect has signed a deal to purchase an education data analytics company as it looks to expand its offerings.

In a statement yesterday, Education Perfect announced it had acquired New Zealand-based software company EdPotential.

The company provides a platform that enables schools to assess and analyse data to identify gaps and strengths in children’s learning.

EdPotential was developed in consultation with New Zealand teachers and more recently it had expanded into Australia.

The education technology market was "very fragmented" and Education Perfect was helping to consolidate content, tools and data analytics, its chief executive Alex Burke said.

"The power of data is still untapped in education. Some schools are experimenting with business intelligence tools but most are not fit for purpose and complex to use," Mr Burke said.

EdPotential chief executive Charlie Tomlinson said it was an exciting step for the company.

Earlier this year, US investment company Kohlberg Kravis Roberts purchased a majority stake in Education Perfect for $455million.

The Dunedin company has offices in Australia, New Zealand, Singapore and Dubai and is used by one million pupils in 3000 schools around the world.

Mr Burke was not available for an interview yesterday.

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