Audio firm expands with new products

Dunedin-based company Perreaux plans to make $1 million revenue a year, Paul Sammes says. PHOTO:...
Dunedin-based company Perreaux plans to make $1 million revenue a year, Paul Sammes says. PHOTO: PETER MCINTOSH
Dunedin audio equipment firm Perreaux, which makes audio amplifiers, preamplifiers and other sound devices, has plans to bring a new range of products to the market this year.

Among the new releases from the company, which hand-makes all its devices at a facility in Mosgiel, will be a software-enabled preamplifier.

"We are excited about the product, [which] we are planning to launch in April,’’ Perreaux global sales and marketing manager Paul Sammes said.

Other than the software-enabled preamplifier, Perreaux was planning to launch five new products.

"We were in the R&D stage in the last three years and have developed products that will excite the audiophiles around the world," Mr Sammes said.

The company’s products are priced between $3500 and $15,000.

A small firm such as Perreaux faced competition from global giants such as Yamaha, Harman and Sony, so it relied on its products being of good quality and standard, he said.

‘‘We can’t compete with them on scale ... we want to be like Maserati. We don’t want to produce in mass but the best quality.

"With our current products and future ranges, we are expecting good growth for our business this year."

Started in 1974 by Peter Perreaux, the company was bought by current owner, Edwin Nieman, in 2018.

Mr Nieman also owns another electronic engineering company, Kamahi.

After the acquisition of Perreaux, the team started redeveloping and refining the existing range of products and developing new ones, Mr Sammes said.

The company is focusing on the Australian, New Zealand and Asian markets and has 18 international distributors.

It has no direct distributor presence in the US, Canada or the North American market but sells directly to customers.

Recently, it signed new distribution deals in China, Korea, Australia, Germany, Italy and France.

Its 200iX product range of amplifiers won the 2022 Product of the Year award for Innovative Design from online magazine SoundStage Australia.

By launching new products, signing distributors and entering into new markets, Perreaux was aiming at a $1 million revenue annually.

As part of its growth plans, it was planning to expand its sales and marketing team and also the assembly unit staff.

"We are getting more orders and all our products are handmade. We are looking for more staff to assemble our products," Mr Sammes said.

One obstacle had been the international shortage of the chipsets required to make some of Perreaux’s products.

However, the procurement team managed to obtain chipsets and the company now had no issues regarding the availability of chips or any impact on manufacturing, he said.

pradeesh.chandran@odt.co.nz