The business was set up by year 12 commerce students as part of the Young Enterprise Scheme and, having sold 1323 of the $3 cupcakes so far, chief executive Samantha Stevenson said they were now targeting cafes and caterers to expand their business.
She said they chose cupcakes because they were back in favour and she had sold 900 in 25 days earlier this year to help fund an overseas trip - and because she had a secret recipe.
Production manager Millie Alexander said the venture had exposed them to the regimen of running a business, including getting environmental certification from the Dunedin City Council, dealing with graphic designers and accountants.
Most of their sales to date had been to the school community and, after initially baking the cupcakes themselves, they outsourced production to school canteen staff.
Ten cents from the sale of every cupcake went to the Cancer Society.
On Daffodil Day they gave 150 cupcakes to people who made donations.
Miss Stevenson said they hoped to boost donations through expanding the business.
