"I wondered what one person from one company in Dunedin could tell them that they didn't already know. But it's about everyone sharing their ideas and being open and honest and trying to learn from each other."
Mr Cutler is speaking again at this year's Real Estate Results Network conference in Uluru (Ayers Rock), which starts on Sunday. About 120 company principals are expected.
His topic is how his company uses social media such as Facebook and Twitter.
"Just this week we had an approach from an overseas buyer who saw a property listed on a Facebook page. I am not quite sure how the buyer found that page, but [they] did."
Social media was jut another marketing tool, he said.
"But you absolutely still can't beat personal networking and doing things properly".
The best marketing was still a satisfied buyer or vendor talking to family and friends, he said.
