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Tourism promotion should be separated from the city council-controlled Enterprise Dunedin, according to Larnach Castle.
Larnach Castle executive director Norcombe Barker said council control caused a conflict of interest between council owned and privately owned tourism options.
Communication and engagement with the sector had been better when the function sat outside of council with Destination Dunedin, Mr Barker said.
‘‘It wasn’t perfect but it did work, and the results showed the value that had to Dunedin.’