Tourism survey: 4 out of every 10 tourism jobs lost

One problem with attracting young people to work in tourism was the perception of the industry....
The Lower South Island saw the biggest workforce drop, down 53%. Photo: Getty Images
Four out of every 10 tourism jobs in New Zealand were lost over the past year, a survey has found.

The survey by Tourism Industry Aotearoa also found tourism businesses have on average seen their revenues cut almost in half.

Respondents reported an average 40% reduction in their staff numbers since New Zealand's borders closed a year ago.

There were 225,384 people who were directly employed in the tourism industry pre-Covid-19, so this equates to potentially up to 90,000 job losses.

The Lower South Island saw the biggest workforce drop, down 53%.

Sectors with a high reliance on international visitors experienced the biggest job losses, with the culture and heritage sector down 64% and tourism services down 61% compared with holiday parks being down by 26%.

"Three-quarters of respondents said the Tasman bubble was important for their business
survival," TIA Chief Executive Chris Roberts said.

"However, the biggest impediment to recovery, selected by almost two-third of respondents, is the availability of staff."

The survey is the fourth that TIA has conducted over the past 12 months to assess
tourism industry sentiment through the pandemic.

Twenty-two% of respondents were not confident they will meet their staffing needs as international travellers return.

Businesses in Queenstown, Canterbury and Auckland, in particular, are finding it hard to fill vacancies, the survey found.

Forty-three% of businesses said they need to get back to at least three-quarters of their pre-Covid annual turnover to remain viable.

Sixty-five% of respondents consider that the most important thing the Government can do is to enable borders to be safely opened - 95% said opening up to other countries was important or very important to their business.

"In terms of what the industry can do to help itself, respondents said they want clear
leadership, and co-operation across industry and with Government to find solutions," Roberts said.

The results were released at the start of the Trenz Hui 2021 in Christchurch to set the scene for attendees' discussions on the future of the international tourism sector.

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