Tracmap signs three distributors in US

Colin Brown
Colin Brown
Mosgiel GPS guidance company Tracmap has extended its international expansion, signing three more product distributors in the United States.

Managing director Colin Brown said it now had nine international distributors of its guidance and proof of placement systems.

The system's diverse uses were illustrated on a recent trip to the United States, where it was seen as having application for constructing firebreaks and for the aerial application of chemicals and fertiliser.

While GPS technology was not new, Mr Brown said competing products for agriculture tended to be complicated and applicable to the flat rangeland of Australia and North America, where vehicles had to be driven accurately and slowly.

New Zealand paddocks were not usually square, but with pockets of steep inaccessible gullies or faces, outcrops of bush or rocks, all of which the TracMap system took in to account while mapping and recording where and when the vehicle had operated, while also ensuring product application did not overlap.

Mr Brown said one new US distributor saw its application on bulldozers used for constructing firebreaks as there had been a problem providing operators with "situational awareness".

"Our units provide the robustness and ease of operation that allows drivers to clearly see a map of the terrain ahead of them, as well as any hazards or protected sites to be avoided, such as native burial grounds," he said.

The distributor had extensive links to the North American rural firefighting industry.

Two aircraft companies have also secured distribution contracts, attracted by the system's simplicity, especially when operating in hill country or over numerous small fields.

Mr Brown said Tracmap systems displayed a background of farm maps and gave pilots the ability to fly multiple baselines.

Tracmap was eighth in the Deloittes Fast 50 competition this year.

 

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