Jaimee, who is also part of the New Zealand Sebastian Creative Team, is currently in Bangalore, India, designing a collection of hair for the launch of a new salon there.
Back home, she's predicting loose waves and beachy hair will be big.
Here's how to get the look . . .
STEP 1: In the wash
Towel dry hair then add a volumising spray. Jaimee recommends Sebastian Volupt Spray. "It also includes a heat protectant, which is essential when you are blow waving everyday," she says.
STEP 2: High and dry
Hair needs to be 100% dry before curling or the moisture retained in the hair will cause any added volume to drop out, says Jaimee. 
STEP 3: The perfect wave
The next step is to create loose curls, which can be done, oddly enough, with your straightener.
"Think of the hair like scissoring a ribbon on a present. It sounds crazy but it really does work.Place the iron onto hair, close the iron and rotate to lock wrist around then proceed with ribbon effect," says Jaimee.
Curl inch-wide sections of hair at a time (less if hair is thick) and don't apply too much tension.
STEP 4: Ready to roll
Once your hair is lightly curled, bring on the heated rollers. Rollers have come a long way since Hilda Ogden's day and the latest thing out is TheO, which is available from Zaibatsu Hair Art.
"TheO is great because it is super quick. The rollers heat up very fast but will not burn your fingers and the rollers are also Velcro so no pins are required," says Jaimee.
Working from front to back, take an inch section of hair for each roller and zig-zag them through the top section for ultimate root lift. For fine hair, apply rollers throughout the hair. Don't be scared to do this yourself - it's supposed to look beachy and messy, not perfectly set.
STEP 5: Big finish
Remove the rollers and ruffle out the hair into loose, tousled waves.
Finish with either a gloss serum - for a more classic, soft feel - or work in a product such as Sebastian Craft Clay to get a gritty beachy feel.
Make sure to work the clay thoroughly between your hands to warm it then distribute it evenly throughout the hair.
UP FOR IT
The casual beach look converts easily into a relaxed and modern up style.
To begin, zigzag your fingers through the top section of hair from above ear level and tie this hair into a simple, loose knot on top of the head. Twist the end around and pin in place.
If your hair isn't long enough to tie in a knot, just twist the section and pin.
I f there are any loose bits, just twist them and pin in wherever you like. The beauty of this look is it's supposed to be messy.
Next take the lower section of hair and tie in another knot and twist and pin below the first.
Loosen some strands around the hairline for a less structured look and finish by spraying with a lightweight, brushable hairspray.
INSPIRATION - THE BEEHIVE
Big hair isn't always so easy to achieve. Take the beehive - hugely popular in the 1960s, it took hours to create.
Hair was set with rollers, teased to within an inch of its life then drowned in masses of ozone-depleting hairspray. Once perfected, it needed to be protected at all costs from high winds and the ravages of sleep. Some women even slept on satin pillows with their hair wrapped in silk scarves.
Urban legends about beehives abound. There's the one about the girl who died after complaining of an itchy scalp. Upon inspection, doctors discovered a nest of black widow spiders living in her beehive (or maggots, depending on the version).
Or the girl who washed her hair in sugar formula to keep her style in place, killed by rats (or bugs) gnawing on her head in her sleep!
• Famous fans: Amy Winehouse, Marg Simpson and practically every woman in the Far Side cartoons.
