The new Dunedin marketing agency to co-ordinate tourism, events, investment, skills and migrant promotion efforts for the city will be known as Enterprise Dunedin.
The name and details of the agency were sent to members of the local Tourism Industry yesterday.
Dunedin City Council visitor industry business development adviser Sophie Barker said by email the council was to form the new agency, moving Tourism Dunedin in-house, from July 1.
The agency would be responsible for economic development and city marketing and consist of the council's present economic development unit, i-Site and Tourism Dunedin staff.
It would be led by a director, a newly created position, the recruitment for which would start soon.
The new director would report directly to council chief executive Dr Sue Bidrose.
The agency was the result of a review project, which was part of Dunedin's economic development strategy. It will play a key role in talent, education and investment-attraction activities for the city.
More structural changes inside the council, including across its property group, are expected to be announced today.
Dr Bidrose said she would not reveal the remaining changes last night, as not all staff had been told.