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An hour-long routine checkpoint in Crawford St, Dunedin, yesterday caught 10 people using their mobile phones while driving, a police spokesman said.
They were issued infringement notices, along with one driver who was found to be not wearing a seatbelt.
Those caught using their phones offered excuses such as checking their emails and messages or "even playing Candy Crush", the police spokesman said.
Officers targeted times and locations that were known to be high risk.
Driving while distracted and not being properly restrained were two of the main behaviours which contributed to death and injury on the road, alongside driving too fast for the conditions and driving while impaired.
Another checkpoint would be set up in a different location today.
"Road safety is something we all have to take responsibility for," the spokesman said.