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The annual Dunedin City Council residents' opinion survey was launched yesterday as the first of 4500 surveys were posted out to randomly selected participants.
Council chief executive Jim Harland said the survey allowed the council to gauge the views of the "silent majority".
Results of the survey were used to guide the decision-making process and in prioritising expenditure.
New questions have been included to gather residents' opinions on the "look and feel" of their local retail centres, such as Mornington and Portobello, and on the suburbs and townships in which they live.
People will also be able to rank their satisfaction with the Regent and Fortune Theatres.
Results will be collated and analysed by an independent research company, Research First, and will be available in early July.
The survey can also be completed, by both those who receive a survey in the mail and those who do not, online at www.dunedin.govt.nz/ros