Familiar face helps raise thousands for refuge

The Bold graphic designer Andy Giesecke and Dunedin printing company The Print Room have together raised more than $35,000 for Women’s Refuge through the sale of thousands of Ashley Bloomfield clothing and tote bags.

The two Dunedin businesses are selling "The Curve Crusher" hoodies, T-shirts and tote bags, which bear the image of director-general of health Dr Bloomfield.

The images were designed by Mr Giesecke and printing began this week at The Print Room following the lifting of the Level 4 lockdown.

The Print Room co-owner Jon Thom estimated as of yesterday more than 2900 items had been sold, and was surprised by the popularity of the clothing, which was being ordered "from all over the world".

"He [Dr Bloomfield] has been a cool, calm, collected and empathetic leader whom people appreciate having."

Part of the price of each item was being donated to Women’s Refuge.

The Print Room was also hosting the “Keep a Good Thing Going” venture, allowing local Dunedin businesses to print and sell merchandise to earn revenue as Covid-19 restrictions continued.


I'm sure the bags will look just great with a matching Che Guavera t-shirt and Mao cap.