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iD is here!
Hundreds of men and woman have descended on the Dunedin Railway Station, hoping to bag a bargain in the fourth annual iD Designer Sale.
Cut-price clothing, shoes, jewellery and fabric from leading Dunedin and New Zealand labels are on offer until 1pm.
Once again Nom*D garments are proving popular, as are clothes on the Charmaine Reveley rack.
The sale is, for many, the only opportunity to purchase affordable designer gear.
Each year it launches the iD Dunedin Fashion Week, giving fashionistas the chance to secure an outfit for runway shoes later in the week.