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Dunedin road policing manager Senior Sergeant Phil McDouall said the most important times for motorists to slow down were between 7.30am and 9am and from 3pm to 4.30pm when children were dropped off and collected from school.
The three-week ''Speed Kills Kids'' road safety campaign targeted motorists outside primary and intermediate schools who sped, parked on double yellow lines and stayed longer than allowed in time-restricted car parks, Snr Sgt McDouall said.
''We get a lot of speeding motorists around some of the schools and kids come out of school and see Mum across the road and just race across unaware of the environment around them.''