Ten thousand people descended on 10 vineyards in Wairarapa today for the 17th Toast Martinborough festival.
The 10,000 tickets sold out in a record five minutes and general manager Rachael Fletcher said the crowd enjoyed a "fantastic" day.
The annual wine, food and music festival draws visitors from around New Zealand and Australia.
Each of the ten vineyards involved creates its own mood with live music, wine and food.
Those attending can walk between the vineyards or catch a free shuttle which runs throughout the day.
Ms Fletcher said the sunny weather helped create a "great atmosphere".
Whitebait fritters were the hit of the day with more than 3000 sold between three sites.