Gareth Morgan has launched a new political party ahead of next year's election.
Mr Morgan said The Opportunities Party (Top) would "break from the lethargy that establishment parties and career politicians have us locked in".
In an online post, he said the party's policies would be released by the end of January.
Mr Morgan said he had resigned as a trustee of the Morgan Foundation to focus on the political campaign.
"[The Opportunities Party] is a rebellion against the politics of mediocrity, against the inertia of the established parties.
"The next few months for us at Top is all about convincing you, the voter, that what we propose will produce a substantial improvement in well-being, and that we deserve your support in chivvying the government along - whoever they may be."
The logo for Mr Morgan's new party is the winning design of a $20,000 flag-design competition he ran in the lead-up to the first flag change referendum.
The flag - Wa kainga (Home), created by Auckland design business Studio Alexander - is similar to the Red Peak design that was eventually included as one of the final flag options.
On the party's official website, Morgan has posted a timeline of his life in an effort for potential voters to get to know him beyond common perceptions such as "that rich guy", "the father of that guy that sold Trade Me" or "the guy that wants to kill cats".
The party's core vision was to "restore the Kiwi tradition of being the most equitable or fair society on the planet", and to change current policies that "protect the privileges of a few".
The Opportunities Party's website says the party will be happy to work with and influence National and Labour-led Governments.
