A court says a man's New York escapade with a decommissioned missile emblazoned with "Viva Viagra" is a dud.
A federal judge in Manhattan ruled today that Arye Sachs' antics infringe on a trademark held by Pfizer Inc. It makes the impotence drug Viagra.
Sachs was ordered to stop displaying anything with Viagra logos.
Sachs towed the 7-1/2-metre-long rocket last month to various spots in Manhattan, including Pfizer's headquarters.
Sachs' phone rang unanswered today. Pfizer lawyers didn't immediately return telephone calls.
The judge said Sachs' use of the slogan could make people think his missile was a Pfizer-approved ad.
The court also said he might "harm Pfizer's reputation" with a plan to invoke Viagra while distributing politically themed condoms.
Arye Sachs, 48, said no one would be deterred from buying the blue pills because of what he did, The New York Post reported.
He says he knows because he's a "customer."
Sachs, an Israeli-born aircraft collector and mobile-billboard entrepreneur, hauled the missile on a trailer hitched to his car.
To explain why he did it, Sachs said during a court hearing: "Once in a while you want to have fun, and that's what it's all about: fun."
