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Britain's modern slavery helpline has received thousands of calls in its first full year and identified nearly 5000 potential victims being exploited in car washes, construction sites, nail bars and brothels, an anti-trafficking charity says.
Unseen, which runs the hotline, said the 3710 calls from the public and from victims last year led to about 1450 referrals to anti-slavery groups, the National Crime Agency - dubbed Britain's FBI - and every police force in the country.
At least 13,000 people across Britain are estimated by the government to be victims of forced labour, sexual exploitation and domestic servitude - but police say the true figure could be in the tens of thousands with slavery operations on the rise.
"Our actions are directly supporting people out of exploitation and we must continue to provide a service that puts the victims at the heart of what we do," Andrew Wallis, the founder and chief executive of Unseen, said in a statement.
Established in October 2016 after Unseen received £1 million ($NZ1.9 million) in funding from Google, the helpline takes calls from people reporting suspicious situations, victims seeking help and businesses wanting information about the risk of forced labour.
One in 10 of the calls came from potential victims of slavery, while about half were made by people who have been in direct contact with those believed to be enslaved, Unseen said.
Almost three-quarters of the 4900 suspected victims uncovered by the helpline - nearly 3550 people - were trapped in forced labour in businesses from car washes to nail bars, 774 were sexually exploited and 128 held in domestic servitude.
Police said the helpline was valuable in enabling the public to share suspicions and encouraging victims - who often fear law enforcement - to speak out and seek help.
"Modern slavery is a hidden crime and the UK law enforcement rely heavily on the general public to help uncover it," Phil Brewer, chief of the Metropolitan Police's anti-slavery squad based in London, told the Thomson Reuters Foundation by phone.
Considered a global leader in the fight to end slavery, Britain passed the 2015 Modern Slavery Act to crack down on traffickers, protect people at risk of being enslaved, and compel companies to check their supply chains for forced labour.
- Thomson Reuters Foundation