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Alexandra is becoming a breeding ground for litter bugs, prompting Teviot Valley Community Board member Barrie Wills to voice his concerns.
Dr Wills found rubbish strewn across the grassed area, near the town's boat ramp, earlier this week.
The area had also been ripped up by drivers doing burnouts in their vehicles.
Dr Wills, who has raised similar concerns in the past, had had a ''gutsful of wallies trashing our town''.
Similar problems had surfaced further along the river trail, near the old Fulton Hogan quarry area, and road signs had been vandalised by the lookout.
''It is just not good enough and somehow the situation has to change.
''Many people park up for a break, down at [the] Rotary Park/boat ramp and as usual, a few spoil it for the majority.''
He welcomed planned changes to the litter infringement offences and fee structure.
The change will come into effect on Monday, which will enable the council to issue fines of up to $400 for littering, and move the burden of proof to the person responsible, not the council.
''With changes to bylaws under way regarding pinging these dirty sods, I think it is time to make this very public and take action to try [to] get these idiots to show some respect for our community.''
Dr Wills said one way to do that was for the community to take note of any suspicious behaviour and take down registration numbers, which they could report to police or the council.