Discussions with the New Zealand Transport Agency, regarding a change to signage on State Highway 84 and at the main entrance to Wanaka, had already taken place before Lake Wanaka Tourism's branding launch last week, Mr Cocks said.
"It's definitely a consideration," he said when asked if the lifestyle reserve label would be a suitable greeting for visitors driving into Wanaka.
The NZTA removed signs which used to advertise Wanaka as the Gateway to Mount Aspiring National Park when the transport authority changed speed limits on the town's approach earlier this year.
Any ideas for a new sign welcoming visitors to the resort would have to be considered by the Wanaka Community Board, Mr Cocks said.
Wanaka Airport manager Ralph Fegan said a Lake Wanaka Lifestyle Reserve sign to welcome disembarking passengers at the terminal would be a great idea.
"There's no reason why it couldn't be done," he said.
The airport was set for an influx of visitors, once new twice-daily FlyDirect charter services began on July 1, from Wellington and Christchurch, he said.
A welcome sign could include the logos of Lake Wanaka Tourism, FlyDirect, and Air New Zealand's Eagle Air service, Mr Fegan said.
LWT general manager James Helmore said he was definitely in favour of new welcoming signage to the town and had recently approached the Queenstown Lakes District Council about an initiative.
