Mr Logue's comments came during a Tourism Industry Association (TIANZ) energy-efficiency programme, organised by Queenstown's Sustainable Tourism adviser Sharon Schindler as part of the "Speaker Series", which brought people to the resort to work with local businesses towards sustainable practice.
Mr Logue told the business people to check their bills, swap to efficient lighting, replace shower heads and install flow regulators before spending a fortune on the latest hyped energy-saving device.
"Firstly, learn how to read your bills and make sure you're not paying too much," he said.
"You'll be surprised at the anomalies that can appear - review your tariffs and monitor your use.
"From that point you can start considering your options for heating water and heating space.
"Then look at how you can reduce your energy use.
"Have you replaced all your light bulbs? Have you considered installing the new low flow on shower heads that don't compromise a seriously good shower but save heaps of water?
"So often people haven't taken these simple measures, which we refer to as the low-hanging fruit.
"For an accommodation business, several thousands of dollars can be saved here at very little cost."
Ms Schindler said the workshop was particularly attractive to the accommodation sector and almost all of Queenstown's major accommodation providers were represented.
"The feedback was excellent, with everyone feeling they took something away that could save them energy and money.
"[Wednesday's] seminar introduced people to an energy auditor and the fact that the average energy audit reveals efficiency opportunities of between 10% and 30%."
Future efficiency seminars were planned because of the interest, she said.
"It's not just about light bulbs and flow regulators, but we have to start at that point.
"Once people are past that then we can look at more technical approaches."
She said the concept of sustainable practice in Queenstown business was starting to gain serious traction.
"Fifty people at [Wednesday's] event was a phenomenal turnout and we're also recording growing numbers of businesses signing up for the sustainable business programme, with 26 businesses currently registered."
Subsidised by the Ministry of Tourism, the Queenstown Sustainable Business Programme aims to encourage Queenstown businesses of all sizes to become more sustainable in terms of the environment, social responsibilities and financial viability.
The programme is delivered by Otago Polytechnic's Centre for Sustainable Practice, in collaboration with partners Destination Queenstown, the Queenstown Lakes District Council, Ministry of Tourism and the Queenstown Chamber of Commerce.
