But it turns out the Kiwi breakfast favourite could have more spread than was initially thought, as one Queenstown hotel has pointed out.
The Rydges Lakeland Resort has discovered an excess of portion-sized Marmite packages in its kitchen and general manager John McIlwain said this could be crucial to surviving the last few months of the Marmite shortage.
"We found a stockpile of this liquid gold in our kitchen supplies. We thought we may as well feed a few cravings and turn the place into a temporary Marmite rehabilitation centre."
The Christchurch plant that produced Marmite has been closed because of earthquake damage and this has caused the black spread's scarcity throughout New Zealand.
"We know that we will be off the shelf for some time, but we are doing everything we can to minimise how long," the website says.
Marmageddon has become so talked about by Marmite's fans that Rugby World Cup-winning All Blacks coach Graham Henry has appeared on television and radio advertisements comforting the country and advising consumers not to "panic".
The Rydges Lakeland Resort has got on board and is now offering a "Marmageddon survival package", which will give guests a daily delivery to their room.
Instead of guests' finding a chocolate on their pillow, they will now arrive to an airtight and secure complimentary Marmite portion; approximately a teaspoon measure.
Mr McIlwain said he and his marketing team came up with the idea last month during their afternoon meetings.
"We talk about all sorts at our three o'clock coffee."
He said he expected Kiwi guests would be the most interested in the package and, depending on its popularity, the Queenstown hotel might continue the package even after the shortage ended.
