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As a nod to the light festival, residents have decorated their houses with lights and artistic designs.
Construction firm Naylor Love was also ready to illuminate the night sky with an installation on the crane being used to refurbish O’Connell’s Mall in the centre of town.
Luma, which has been held in Queenstown Gardens for four years, was cancelled for Queen’s Birthday weekend, because of Covid-19.
Luma chairman Duncan Forsyth said Cromwell and Wanaka residents had also signalled their plans to get involved.
One of the Lumify team, Sunny Sky said it was about "shining a light for those still in darkness, as there are lots of people out of work".
"You don’t have to spend money. You can use what you have got, like Christmas lights."
Naylor Love project manager Hayley Stockdale said the firm had planned to light up its crane in the centre of town to raise spirits after lockdown.
"However, after our other project sites got wind of our plans, they decided to jump on the bandwagon, too, and you’ll find all of our sites across Queenstown will have some element of light installation."