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Modelling the T-shirts and hats are trail trust member Peter Cummings, of Lawrence (left) and trust chairman Rod Peirce, of Roxburgh, as they cycle a completed section of trail near Roxburgh. The clothing features a stylised design of the trail winding its way through the landscape.
While the T-shirts feature only a white logo, the hats are printed in colour - a blue sky and golden landscape to depict the ''unique'' features of the trail, Central Otago District Council brand manager Shirley Howden said.
Those features include the pastoral, horticultural and gold-mining history of the district that the 73km trail passes through.
Mr Peirce said while it was good to have the designs settled, it was just ''another step in the journey''.
A couple of sections were still under construction and information panels and safety signs were yet to be installed.
Stephen Jeffery, chairman of the 34km Roxburgh Gorge Cycle Trail which will link up with the Clutha Gold trail, said its plans for branding were also in place.
''They [Clutha Gold Trail Trust] were first off the rank but we will be following.''
He hoped to have the branding finalised by early next year.