French luxury fashion house Chanel has bought a stake in a Central Otago high-country station.
The Lammermoor Station sheep, or la brebis as they are known in France, produce fine wool which Chanel has been using since 2020.
The famous fashion brand had invested in a joint venture company to own part of Lammermoor Station, the government announced.
Lammermoor’s New Zealand owners John and Susie Elliot will hold a stake in the joint venture company with Chanel and continue to live and work on the land.
While the Elliots were not responding to questions last week, a Chanel spokesman said the venture was based on a "longstanding collaboration".
"Together, we are embarking on a shared journey to support Lammermoor Station’s transition towards achieving Regenerative Organic Certified (ROC) status. This initiative reflects a strong dedication to upholding the highest standards in soil health, animal welfare, and responsible farming practices — ensuring a sustainable future for the farm," the spokesperson said.
Chanel ready to wear spring-summer collection 2026 featured wool jackets from $11,400 with matching pants from $6200.
Economic Growth Minister Nicola Willis said in a statement the move reflected New Zealand farmers’ reputation for producing some of the highest quality wool in the world.
"It allows Lammermoor to continue doing what it does best, retaining jobs and livelihoods in the process, and contributing to New Zealand’s export growth."
The deal was granted under the Overseas Investment Act’s Benefit to New Zealand — farm land benefit pathway, the statement said.
Lammermoor was New Zealand’s largest organic farm and only certified organic fine wool producer and Chanel intended to build on this, Land Information Minister Mike Butterick said.
"Chanel plans to build on Lammermoor’s organic status and achieve Regenerative Organic Certification (ROC).
"That would make Lammermoor the world’s first ROC fine wool-producing farm.
"Achieving this certification would help to further boost the value of Lammermoor’s fine wool, increasing export receipts."
Lammermoor Station had been in the Elliot family since the early 1900s.
In 2017 the Elliots launched Lammermoor Distillery, distilling gin and single malt whisky from their own grain.
The Chanel spokesperson confirmed the distillery was not a part of the deal.
