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The Greymouth Star has today joined with a social media campaign to highlight what the locals love about the town and the surrounding district, after a Stuff article talked about 'the fall of Greymouth'.
The town subsequently featured on the satirical Facebook page 'Sh** Towns of New Zealand'.
In response, a Facebook page called Love Greymouth! West Coast NZ was set up yesterday afternoon and by lunchtime today it already had over 2500 members.
The page encourages people to use the hashtag #lovegreymouth and to take the campaign to Instagram and Twitter.
From church people to school teachers, the council to the man and woman in the street, the Stuff article has sparked a reaction, and people have found a renewed love for their town.
Lisa White, who moved to Greymouth from the United States in 2016, is one of the page administrators. Her husband Dan Butler set up Bay Audiology in Greymouth, and Ms White is a practising attorney who works remotely.
She took part in an on-line discussion about the town, and people started posting pictures of their favourite place. Andrew Crook set up a Facebook page, she came aboard to help and 'Love Greymouth' grew from there.
"It's such a positive thing," Ms White said.
Having visited every continent, she says she is more than happy to have settled in Greymouth.
- Laura Mills