"Queenstown has always been a family destination for me.
"I've been coming here for years.
"It's a great spot to come through with the other motorsport boys, and it's always good to get on the luge and have a bit of a gravity race," he said.
Originally from Auckland, Mr Reid (27) claimed victory at the 2003 Formula Ford New Zealand Grand Prix and the 2006 A1GP in Indonesia.
He is placed second in the standings in the Porsche GT3 cup, and has raced internationally across Europe, Asia, United States and Africa.
However, his natural drive-hard attitude has not always been the safest approach, he admits.
"I first drove a go-kart when I was about 5, and my mum was all worried ...
"I remember I was on an Auckland karting track when I had a bit of a brain lapse.
"I kept my foot down round a corner and flew across the grass.
"I must have spun five or six times."
A former skier and self-confessed snowboarding convert, Mr Reid said the slopes of Coronet Peak had always been great for high-speed descents, but Cardrona stood out as his favourite winter playground.
Next month, he will be speaking, as a prostate cancer awareness ambassador, at the 2011 Queenstown Auto Extravaganza (QAE), which supports the same cause.
"Motorsport is such a male-dominated sport and prostate cancer is growing problem that needs addressing.
"I'm looking forward to coming along and letting people hear my stories from around the world, as well as raising awareness for a very serious issue."
This year's QAE once again features the hugely popular Eighth-mile Car Sprint, featuring some of the biggest and fastest cars from the show.
"I don't think I'll be driving in the sprint, but with so many cars around, I'm sure I will be asked somewhere along the line to give it a nudge," he said.
QAE committee member Deborah Coburn said having Mr Reid as a guest speaker was "great for the cause".
About 5000 car enthusiasts attended the 2009 QAE, and entries for this year's public show have been "coming in thick and fast", she said.
