The new Dunedin marketing agency to co-ordinate tourism, events, investment, skills and migrant promotion efforts for the city will be known as Enterprise Dunedin.
Visitor nights in Otago are up almost 6%, despite declining numbers in Clutha, Central Otago and Wanaka.
Tourism Dunedin is to be disestablished and its work absorbed by a new Dunedin City Council in-house marketing agency that will promote the city's business, education and tourism.
Tourism Dunedin chief executive Hamish Saxton is enthusiastic about the new Christchurch to Perth direct flight started on December 4 by Air New Zealand.
A visit to Otago by a group of New Zealand travel writers is expected to give a boost to tourism operators in the region.
Dunedin and Clutha will be promoted by seven travel writers, who will spend this weekend experiencing what the destinations have to offer.
Dunedin's tourism personality of the year will be revealed this month.
A series of unmet targets led Dunedin city councillors this week to question whether Tourism Dunedin could handle more responsibility.
Dunedin tourism operators will be happy just to maintain the status quo this year, in what they describe as a tough market.
Constantly feeding and nurturing its website as if it was a living and dynamic entity has won Tourism Dunedin a major award at the 2012 eTourism conference in Auckland.
Tourism Dunedin is working on attracting more conferences to Dunedin after the city failed to meet its market-share targets for conferences in 2011 and sits behind target in 2012.
Growth in newly emerged tourism markets such as China has yet to translate into a significant increase in visitor numbers in Queenstown, the resort's marketing organisation told its members yesterday.
The council will investigate the possibility of increasing some business' rates to cover costs incurred by tourists to the council.
Dunedin tourism operators need to prepare for higher numbers of "budget Australian" visitors as the cruise-ship market changes, a group was told yesterday.
The return of the world's largest youth tour operator to Dunedin will help boost visitor numbers to the Speight's Brewery by 15%.
The potential of Forsyth Barr Stadium and the lucrative Chinese market has resulted in new appointments for the organisation charged with marketing Dunedin to the world.
The Christchurch earthquake and the opening of the Forsyth Barr Stadium has led Tourism Dunedin to undergo an internal shake-up.