Queenstown's tourist scene will continue to increase heartbeats as blood pressure and a haunted house-style fear factory is to open in the next three weeks.
Significant safety improvements have been initiated and embedded within the tourism industry, according to Tourism Industry Association New Zealand chief executive Martin Snedden.
Strath Taieri, Queenstown and Central Otago landscapes are being showcased to the world in a new six-minute film clip included in all DVD releases of The Hobbit: An Unexpected Journey.
Free internet access throughout central Dunedin is an ideal next step in the city's bid to attract more visitors and let them promote it as a destination worldwide, industry professionals say.
Queenstown remains New Zealand's ''premier resort destination'' and is vital to continued visitor growth nationwide, Tourism New Zealand chief executive Kevin Bowler says.
A $158 million boost for tourism spending over the next four years will not directly benefit Destination Queenstown and other regional tourism organisations (RTOs) at the industry's grass roots.
A pledge by Prime Minister John Key yesterday to spend an additional $158 million over four years on tourism was welcomed by the country's national carrier, Air New Zealand.
A huge increase in international visitor arrivals to New Zealand from both the West and the East has seen the biggest February influx, with 281,233 arrivals resulting in 8.5% growth for the month.
New Zealand's recognition as a luxury destination by Chinese travellers will boost the country's profile as a "high-quality visitor destination", a tourism industry head says.
Queenstown has the beauty and serenity craved by Chinese tourists, but the challenge is to tell those millions of travellers that what they can do in the Wakatipu they cannot do anywhere else.
Recent publicity has revealed that "Dunedin" done in weirdly shaped lettering reminiscent of the billboards for B-grade horror films is not, as most of us thought, graffiti that will eventually disappear, but is, in fact, an official project designed to "promote" the city.
Visitors from China to New Zealand moved ahead of visitors from both the United Kingdom and the United States last month, according to figures released yesterday by Auckland International Airport.
A contract for "the New Zealand Story" - the Government's campaign to promote the country internationally - has been given to a mostly Australian design agency.