Call to back NZ firms

Buy NZ Made is calling for renewed support for homegrown businesses as new Centrix data reveals liquidations have surged to a 14-year high.

Buy NZ Made executive director Dane Ambler said, in a statement the latest liquidation numbers showed how tough the economic environment still was for New Zealand businesses.

"This is exactly why supporting New Zealand-made products and services matters.

"When consumers choose local, more money circulates within our economy, helping businesses ... strengthening regional communities."