Amy Parsons-King

Introducing again, but in a different way, my clever friend Cherry Hart. In a post earlier this year I featured her as a fashion zine creator, however this time I'm focusing on this multi-talented women's clothing label-Mickey Loves Mallory.

What Gracie from Factorie likes to wear...

Wearing yellow makes you mellow.

I'm getting extremely tired/infuriated with society's unrealistic expectations around female beauty. Three local women talk candidly about their bodies and perceptions of beauty, writes Amy Parsons-King.

I remember Jojo Ross from when she lived in Dunedin, with her icy blonde hair, and progressive style she was always intriguing, writes Amy Parsons-King.

I asked three successful, smart, honest local women to share with us their perceptions of success and their morning routines . . .

Gingham is literally everywhere this season!

Other than hanging up on people (which I only do in extreme circumstances I like to communicate through what I wear. An example of this is when I wear 'statement earrings'.

A few weeks ago it was New Zealand Fashion Week and although I didn't go (read my whinge in a previous post) I was involved in helping get someone else there which was pretty cool!

The change in season brings with it longer days, warmer weather and the need for a new wardrobe-particularly one which pays tribute to the world blossoming around us, writes Amy Parsons-King.

I have a small-to-average-sized perfectly round, melon-shaped head. I know this because when I was 15-years-old I shaved my long blonde hair off to a number 2.

Fashion writer Amy Parsons-King caught up with Kristina - manager of the Sunglass Hut in Meridian Mall to discover her coveted items for the season and gain an insight into her personal style.

Company of Strangers is one of favourite labels for many reasons. One is, that the woman behind the label, Sara Munro is an absolute gem, another is the fact they're from Dunedin, they do crazy cool stuff.

Nom*D was the first designer label I ever owned. I was a teenager in the 90s so while Nirvana was my soundtrack, Nom*d was my wardrobe. A couple of weeks ago I got to visit the Nom*D workroom and talk to its founder, Margarita Robertson.

The ultra-talented and totally beautiful Julia Palm, designer of label, JPALM recently graduated Otago Polytech Fashion School and has skipped the country to have big adventures, eat dumplings and look lovely, all while living in the Big Apple.

Ayla McIntyre is the manager of Witchery in Meridian Mall, so is lucky enough to have access to a huge range of beautiful clothes every season.