Avanti's founding family no longer involved

Gold Coast Commonwealth Games track cyclists (from left) Sam Webster, Eddie Dawkins and Ethan...
Gold Coast Commonwealth Games track cyclists (from left) Sam Webster, Eddie Dawkins and Ethan Mitchell ride Avanti bikes. Photo: Getty Images
The Struthers family, which founded the Avanti bicycle brand and built Sheppard Industries into the largest cycling company in Australasia, has cut its final ties to the business.

It has sold its remaining shareholding to a Switzerland-based company, Scott Sports.

The family sold most of its shareholding in the business to Scott Sports in 2015, and exited its remaining holding in December for an undisclosed sum.

Kim Struthers, the son of founder John Struthers, stepped down as New Zealand country manager last month and the Struthers family no longer has any connection with the business.

The Avanti brand has become a household name in New Zealand, providing bikes for the country's Olympic athletes such as gold medal winner Sarah Ulmer and sponsoring the "Avantidrome", the National Cycling Centre of Excellence velodrome in Cambridge.

Company founder John Struthers has previously detailed how the business began in the early 1980s, when his children got into BMX riding as the sport was gaining in popularity.

The company went on to manufacture 10-speed road bikes and the Avanti brand, Italian for "moving forward", was born in 1985. When steel frames were replaced by alloy and later carbon, manufacturing moved overseas to China.

The tie-up with Scott started in 2010, after Avanti's previous relationship with bike brand Specialized dissolved, and Scott stepped into the breach.

Scott was founded by American Ed Scott, an engineer who invented the aluminium ski pole.

While the company is still involved in skiing, biking now accounts for the majority of its turnover.

It is majority owned by South Korea's Youngone Corp, which increased its stake to 50.01% in 2015, having earlier bought a 20% stake in 2013

Add a Comment






Our journalists are your neighbours

We are the South's eyes and ears in crucial council meetings, at court hearings, on the sidelines of sporting events and on the frontline of breaking news.

As our region faces uncharted waters in the wake of a global pandemic, Otago Daily Times continues to bring you local stories that matter.

We employ local journalists and photographers to tell your stories, as other outlets cut local coverage in favour of stories told out of Auckland, Wellington and Christchurch.

You can help us continue to bring you local news you can trust by becoming a supporter.

Become a Supporter