TicketDirect won the Hong Kong-based IDC Enterprise Innovation Award for the southwest Pacific last month, an award managing director Matthew Davey said recognised the technology and helped raise its profile and those of other New Zealand information and technology firms.
New Zealand's largest ticketing company, TicketDirect has a presence in Australia and has eyes on the United States, Canada and the United Kingdom.
The system uses cloud technology, where services and applications are hosted on and accessed through the internet.
Mr Davey said not only did that allow TicketDirect to compete with larger companies such as Australia's Ticketek, or Ticketmaster in the US, which have large infrastructures, but it also allowed it to go from handling ticket sales of 6000 a day to a sudden run of tens of thousands an hour.
Cloud hosting removed location as a potential problem.
Earlier this year, TicketDirect launched 11 unmanned kiosks using technology similar to but more advanced than airport check-in kiosks.
TicketDirect was established 12 years ago when the Otago Rugby Football Union wanted a ticketing system to cover the perceived threat of a Y2K system collapse.
The only New Zealand created, owned and operated international event ticketing company, TicketDirect has an annual turnover of $40 million.
