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The third-in-line to the British royal throne has been dumped by new girlfriend Cressida Bonas following his nude antics in Las Vegas.
A friend of the blonde heiress said she felt humiliated following the release of naked pictures of Prince Harry partying with other women in Sin City.
"He's ruined his chances now," the friend told the Sunday Mirror.
"Cressida saw a future with him, but he clearly isn't as serious about her as claimed to be. She's humiliated."
Prince Harry and Ms Bonas reportedly enjoyed dates in London and were seen in a clinch last month at a Batman movie premiere.
A fortnight ago, the aspiring actress flew to the Caribbean island of Necker with the royal as a part of a group.
"They had been for a few dates, including one just before Necker," the friend said.
"Things went further there between them and they had a great time fooling around.
"Everyone in the group thought they were getting it on. Cressida definitely saw the romance as a goer and is gutted by what happened."