PHOTO
Efforts to save Dunedin’s Cadbury factory continue to gather momentum as a pledge drive passes the $4 million mark.
Cadbury pledge drive founder Jim O’Malley said he was confident the campaign would climb over the $5 million mark by Wednesday, a week after it started.
The total pledged had passed $4 million by late last night (check total here).
Dr O’Malley said the campaign’s success sent the right message to Cadbury’s owner, Mondelez.
‘‘It was essential that we got this kind of response in the first few days to show them two things — that the money can be raised and also that the people of New Zealand are interested, because it does affect their marketing bottom line as well.’’
Dr O'Malley launched the two-week pledge campaign last Wednesday to gauge interest in a public share offer by potential investors.