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Mayor of Dunedin Dave Cull, announcing the launch of the new brand today, said the previous logo had been in use since 2005.
"That was some time ago and we wanted to update our brand to better reflect who we are and what we do, and to establish a strong, new visual identity," he said.
DCC chief executive Sue Bidrose said the new brand included the literal Māori translation for the DCC – kaunihera a-rohe o Ōtepoti – and had been endorsed by the Māori Participation Working Party.
"The new logo, colours and fonts signify a professional, warm and inclusive image, which reflects who we are.
"I’m particularly proud of the strong visual reminder of our great working relationship with Ngāi Tahu, the Crown’s treaty partner."
DCC communications and marketing manager Graham McKerracher said the new brand did not include a slogan and the move away from the blue and gold gave the DCC its own strong visual identity.
The new branding would appear immediately in some areas, such as on the DCC website, but would be rolled out over time in others, such as brochures and business cards.
The initial costs were expected to be about $23,000 and would be met from the existing council communications and marketing budget.
The new brand was developed in-house by the marketing and design team to mitigate external costs.