Benedict Ong has put up a notice of motion for the Dunedin City Council to consider this week.
It requests a report for recognising significant philanthropic and corporate contributions through conditional, non-commercial naming recognition of selected public assets.
Cr Ong acknowledged this would exclude residential streets.
It might include trails, buildings and facilities and be subject to "statutory, cultural and community safeguards, and consistent with te Tiriti o Waitangi obligations".
His request is that a report be completed in time for it to be considered when the council’s 2027-37 long-term plan is developed.
In November last year, Cr Ong suggested investors could potentially be granted naming rights for roads or "across parts of our city".
He was told naming public roads was not like a sponsorship arrangement.
Council chief executive Sandy Graham said at the time the Local Government Act 1974 did not allow it.
Cr Ong said last year recognition for philanthropists or investors would be "a natural evolution of past sponsorship of our council business assets such as our stadium".
