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Jasmine Weston will hold a public meeting next Monday brainstorming ideas and recruiting potential organisers for a replacement for the Jaffa Race.
The annual Cadbury event was cancelled after the company pulled its manufacturing out of Dunedin earlier this year.
Ms Weston was looking for a group of ''motivated individuals'' who wanted to bring some kind of event back to the valley.
''I grew up down the road; my dad used to sell tickets for the Jaffa Race. It was a fun thing to do and I was pretty sad when it was cancelled.''
Initially, she and her flatmates just wanted to go down to Baldwin St and race the confectionery themselves.
''Then we thought, why don't we see if we could do something bigger. Bring it back to Northeast Valley.''
She was looking for ideas to either restart the event or replace it with something else which celebrated Baldwin St.
''I've heard a few different ideas like a fun run event. I'm interested to get people along to get ideas.''
Levin-based company RJ's announced in September it would eventually bring production of Jaffas back to New Zealand, although it did not know when.
Ms Weston said she was not sure what the logistics would be of using those Jaffas for a replacement race once they came back to the country.
At the time, RJ's sales director Amy Law said production would most likely be at its Levin factory.
Once this happened the company would investigate the possibility of bringing back the Jaffa Race if the Dunedin public showed support, she said.
The meeting will be held at the Valley Project community rooms on North Rd on Monday at 7pm.