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Flowers, chocolates, teddy bears, balloons, shock and surprise were delivered yesterday. Mike's Couriers owner Mike Williamson (37) said he started Valentine's Day deliveries yesterday at 6.30am.
''It's the busiest day of the year - by far.''
Most of the early morning deliveries were single red roses to houses in North Dunedin, he said.
However, deliveries yesterday were to an even mix of homes and businesses.
When he arrived at some businesses, embarrassed recipients hid, he said.
He expected his four drivers would deliver about 400 Valentine gifts of flowers, chocolates, teddy bears and balloons in the wider Dunedin area.
Mr Williamson did not forget his own girlfriend, delivering a dozen red roses and a chocolate cake to her at work.
Deliveries would continue today for forgetful lovers or those who blamed international time differences, he said.
Configure Express Dunedin hairdresser Tania Stewart (33) said the bouquet of sunflowers and white roses she received from her husband yesterday marked Valentine's Day and their seventh wedding anniversary.
The flowers were a nice, and deserved, surprise, she said.
She had bought her husband a ''delicious giant gateaux cake''.
Hairworks Dunedin hairdresser Kirsty Peters (37) said her partner, David Griffin (41), had sent her a Valentine's Day gift for the seven years they had been together.
''My man always gets me flowers.''
Placemakers Dunedin staff member Gwen Macready (43) was at work yesterday when she received flowers from her husband of 11 years, Justin Macready (42).
''I was pretty shocked and a bit embarrassed.''
He was a busy man and she had expected him to forget Valentine's Day.
''Here's a confession. He works in the office next to me. He's the boss. That's why I was embarrassed because he humiliated me in public, but it was very sweet at the same time.''