The Otago Community Hospice has decided to try something novel this year to celebrate Hospice Awareness Week.
The hospice has taken clothing, jewellery and shoes and asked professional models Alannah Kwant and Eva Duncan to try them on.
''We were looking at seven items from each different [hospice] shop,'' hospice retail manager Lyn Chapman said yesterday.
Ms Chapman said it was an opportunity to showcase the hospice shops' ''fabulous stock''.
''It's amazing when you actually put them on models, how great they look.''
Stylist Anita Green put together the models' outfits for the photo shoot, which was directed and posed across the street from the largest hospice shop, in Bond St, Dunedin.
''We're hoping that people will become aware of our shops, and know that we have good-quality goods,'' Ms Chapman said.
''And we thank everyone for what they do donate, because every good-quality thing they do donate, we can sell.''
Hospice Awareness Week is an annual event to inform people about the value of hospices and, in the case of the Otago Community Hospice, to help with its goal to raise $2 million this year.