Marketing officer for Regent

Regent Theatre marketing and communications officer Karin Reid is excited about her new role at...
Regent Theatre marketing and communications officer Karin Reid is excited about her new role at the theatre. Photo by Craig Baxter.
An old stager has a new role at the Regent Theatre.

Dunedin theatre producer and actor Karin Reid has been appointed the first marketing and communications officer at the theatre.

''It's a brand new position and I'm stoked to have the opportunity,'' Ms Reid said this week.

''I'm very happy that I've got a full-time job in the arts and that it's a full-time arts job in Dunedin. I absolutely love the Regent. It's a fantastic venue.''

Ms Reid has worked in Dunedin since 1995 as a freelance actor, director, event co-ordinator and creative producer.

She was a member of the Dunedin Fringe Arts Trust from 2006 to 2009 and the Dunedin Midwinter Carnival co-ordinator in 2008 and 2009.

Regent general manager Sarah Anderson said the role was created to maximise opportunities for touring productions to perform in the theatre.

''The environment we're working in is changing and we've changed from being a traditional receiving theatre to doing joint ventures and bringing new shows in ourselves,'' she said.

''Every other venue in the country has a marketing team. It's a very competitive and varied market and we can't just rely on companies to bring their productions here. We have to convince the promoters that it's a viable option to bring shows south of Wellington.''

Regent Theatre collaborations this year include K'Rd Strip, with the Okareka Dance Company, for Matariki, and Traces, with Canadian street circus company 7 Fingers, in September.

- nigel.benson@odt.co.nz

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