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Ms Molloy swapped one side of the Octagon for another last week, joining the Regent Theatre as its new marketing and communications manager.
''The Regent is such a beloved city institution and it will always play a key part in the direction of Dunedin's arts and culture sector,'' she said yesterday.
''Dunedin people love it.''
It was an exciting time to be involved in arts and culture in Dunedin, with the development of the new DCC arts and culture strategy, she said.
''The drive to make the creative, beautiful and dramatic arts a part of our everyday world is really strengthening around the city. There's so much potential in the sector now for Dunedin to build on its reputation as a significant centre for performing arts and there is a real will to make that happen.''
Her new role would involve promoting the Regent to Dunedin and the world.
''I'll be building on the theatre's long-term strategy, marketing the theatre and putting our plans into action to make sure the people of Dunedin and Otago have access to the same level of stunning local, national and international acts evident in other main centres.
"As Dunedin's premier performing arts venue, we also have a responsibility to strengthen both the city's and the theatre's profile internationally to ensure event producers continue to be enthusiastic about touring their shows south.''
Ms Molloy was DCC communications adviser for the past seven years, responsible for writing newsletters, web content and media releases, contributing to internal and external communications strategies and managing social media.
''The DCC has been an amazing organisation for learning the ins and outs of many aspects of the city's development and how to communicate those to a wide and disparate audience,'' she said.
''I'm looking forward to applying that experience in this sector.''