Amaryliss For Flowers owner Susan Masters said her husband asked "subtle" questions before the day to ascertain which florists she liked, and bought from them.
Also, dinner out after a day's hard work was nice, she said.
Some florists say they are expecting a quieter time for Valentine's Day tomorrow.
Mrs Masters said workplace orders were down.
However, it was still too early to say whether overall business would be down, as people might be waiting until the weekend to make purchases.
Asked whether buying habits were changing, Mrs Masters said more people were opting for bouquets, rather than cylinders or boxed flowers.
Red roses remained the top seller.
Absolutely Fabulous Flowers owner Lorna Burgess said she had noticed more people were opting for sunflowers over roses.
She supplied flowers to the city's supermarkets.
Business was good, she said.
Valentine's Day might be busier than usual tomorrow, because many people did their grocery shopping during the weekend, Mrs Burgess said.
Dunedin Flowers owner Lynne Hayward said because Valentine's Day was tomorrow, the workload was effectively spread over three days, yesterday, today and tomorrow.
This helped her manage the workload.
However, she acknowledged business was a little quieter this year, because of a lack of workplace orders.
Many people liked to make their Valentine's gifts public, whether it was to "embarrass" or impress a sweetheart, she said.
Flowers on Mornington owner Nik Roach said she had expected yesterday to be busier, but "men don't think ahead, like women do".
She thought that with Valentine's Day falling tomorrow, men would have arranged deliveries to workplaces yesterday.
Miss Reid Florist owner Patsy Murphy said it was impossible to tell yet whether takings would be down, but deliveries were spread out, from yesterday until Tuesday.
Jude Trim, of The Flower Shop, said weekend Valentine's Days were always quieter.
Flowers had more "impact" arriving at workplaces, and seeing deliveries often prompted others to purchase.
- Eileen Goodwin
