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The country's national airline is set to release another of its acclaimed safety videos - this time featuring supermodels in bikinis.
Dubbing it "the world's most beautiful safety video", Air New Zealand has partnered with Sports Illustrated for the latest clip.
The 'Safety in Paradise' video was shot in the Cook Islands and features supermodels Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes.
It is due to be released on February 12 to coincide with Sports Illustrated 50th anniversary celebrations.
The video also features Christie Brinkley, one of the original supermodels who appeared on three consecutive Sports Illustrated Swimsuit covers.
Air New Zealand is hoping the video will drive passenger traffic on its Auckland-Rarotonga and Los Angeles-Rarotonga services in 2014.
Air New Zealand spokeswoman Jodi Williams described the partnership as a phenomenal opportunity as the Sports Illustrated franchise reached more than 70 million people worldwide,
"The magazine alone has more than 61 million readers annually and the safety video shoot with Air New Zealand will feature in the special anniversary edition.
"This is money can't buy global attention focused on a key destination and our airline."
The airline has received considerable acclaim for previous safety videos, which have featured Hobbits, adventurer Bear Grylls, fitness personality Richard Simmons and the company's then-chief executive Rob Fyfe wearing nothing but body paint.
A recent Lord of the Rings themed safety video 'An Unexpected Briefing' has received more than 11 million views on You Tube.