The artist will release a limited edition product collection with the global cosmetics giant in June, having worked closely with the brand, and fellow New Zealander M.A.C senior artist Amber Dreadon, since last year.
It is a natural fit for the artist, whose signature strong beauty look - pale skin, dark lip - has come to visually represent her own strength and confidence. It is also one of Lorde's first collaborations, notable in that from the beginning of her career, she has taken ownership of her image and who she aligns herself with.
"I have loved M.A.C Cosmetics since I was a little kid. I remember saving up to buy my very first M.A.C lipstick [Snob] at 14, and it was used by about 20 of my friends!" she explains.
The singer is currently on tour in the US, with M.A.C's Dreadon continuing to travel with her as makeup artist. The pair work together to design Lorde's tour looks, as well as those in the video for Team and performances at the Grammy and Brit award ceremonies.
"One of the great things about Lorde is that she is accessible and relatable to people her own age; her look and style are a testament to just that," says Dreadon.
M.A.C has previously collaborated with musicians Rihanna and Beth Ditto, designers Proenza Schouler and Gareth Pugh, fashion icon Carine Roitfeld, and artist Cindy Sherman.
Lorde's M.A.C collection will be available through all M.A.C stores throughout New Zealand, at MACcosmetics.com and select stores globally.
- Zoe Walker
