Tournament operations and marketing manager Michael Goldstein said a key element of the tournament, being held at The Hills and Millbrook Resort from March 12 to 15, would be the 19th hole, which would feature live entertainment.
The organisers planned to feature local musicians and buskers on the main stage every night.
''We set up the stage for a few days, so we may as well use it,'' Mr Goldstein said.
''There are some [restrictions] around play - we don't want to cause disturbance to the players, but a bit of noise isn't going to kill anybody.''
The 19th will again feature a big screen, showing live action from around the course, as well as food and beverage stalls, enabling people to sit in front of the screen ''chill out and have a beer'' without missing any on-course action.
The live television coverage would provide one of a few opportunities for Sky subscribers to watch golf after Sky lost the rights to the US, European and Asian PGA tours earlier this year.
The tournament would also be broadcast worldwide, including Australia, Asia and Europe.
Already the ''buzz'' about the television coverage was growing, Mr Goldstein said.
''The Japan Golf Network was in town last week from Tokyo - they were blown away by this place.
''It's a little bit different from normal golf coverage ... they're really excited about showing the shots back into Japan.
''The event is becoming truly international - I think that's the really exciting part, that those shots of Queenstown are going to be blowing people away.
''It's just another step up in terms of promotion for Queenstown.''
Ticket sales were ahead of this time last year, with good uptake on a special offer for local residents, although more volunteers were needed.
Five hundred volunteers and 280 caddies were required for the tournament. One would win a spot in the 2016 NZ Open, valued at $10,000. Mr Goldstein said volunteers would go in a draw to win the prize, provided their golf handicap was at a certain level.
Tracey.Roxburgh@odt.co.nz
