Road Safety Week is localising serious vehicle crashes in the district between 2020 and 2024 with shoes in South Otago.
Clutha District Council road safety co-ordinator Rachel Harrison has displayed 83 pairs of shoes to highlight vehicle accidents which have been fatal or serious in the Clutha district.
Road Safety Week for New Zealand this year is this week.
The common colour to display for road safety week is yellow, typically with the yellow road pin shaped like a ribbon.
Mrs Harrison has displayed 12 pairs of shoes to represent people in the district who have lost their lives in vehicle crashes over the years.
The display will be available to be seen all of this week.
"Putting this display on will definitely quantify and highlight the issues we have on road safety in our area," she said.
"It will be impactful, but respectful.
"The goal is to push the idea to encourage people to drive safely and take extra precaution, especially now we’re heading into winter."
The theme for this year is "be a road safety hero".
Mrs Harrison is encouraging businesses to yellow up their shops to raise awareness and bring attention to the issue.
"People need to understand what it’s about, and it would be a good way to improve awareness."
The display, along with pamphlets and more, will be set up on the steps at Te Pou O Mata-Au Clutha District Memorial and Community Centre in Balclutha.
Mrs Harrison and the Riviera Cinema Balclutha will be hosting a showing of the Clutha District Road Safety, Clutha Youth Council and others’ project film The Ripple Effect at noon on Friday, for people aged 15, and entry is a donation to a charity.
She has set up colouring-in competitions at schools and is continuing to gain traction, but hopes people will come along at any time during the week to see the display.
