With the film to open in New Zealand on Wednesday, Admiral General Aladeen - leader of the fictional country Wadiya - greets us with "Hello New Zealand Devils" in subtitles.
Flanked by armed female guards, Cohen says he has met former prime minister Helen Clark; "we enjoyed a wonderful relationship based on mutual respect and trust... as only two strong male leaders can''.
In the one minute video-clip he tells us to cease our binge drinking, "stop killing kiwis to make delicious fruit, and stop making silly laws prohibiting the use of the most excellent resource nuclear power''.
But a sore point maybe a joke at the expense of earthquake-ravaged Christchurch.
"Today you must do only one thing, make plans to attend the opening of my film The Dictator.
"All profits will go the Christchurch earthquake recovery fund ... and will definitely not be used to build me a new Palace in Wadiya."
Paramount Pictures NZ publicist Matt Andree Wiltens said the quip was just "Aladeen's sense of humour".
"It's just Wadiyan propaganda. It's not actually legitimate, none of it is," Mr Wiltens said.
"It's not a joke about the earthquake.
"Aladeen and the whole film, The Dictator, is a satire and Sacha Baron Cohen is a comic genius known for pushing the limits."
Wiltens said the clip had been made by the studio and many countries had similar videos, each tailored for individual markets.
"It's a way of letting Kiwis know about the film and personalising the message to them.
"We're not looking to cause offence with this, it's just something that ties into the character, which is in itself a satire.
"In the same way as we're not endorsing dictatorships, this is a way of drawing attention to several issues and they're all highlighted quite well in the film."
