Orlando Bloom UNICEF'S goodwil ambassador

Unicef has named Orlando Bloom its goodwill ambassador in recognition of his commitment to children's rights around the world.

Bloom, best known for his roles in the Pirates of the Caribbean and Lord of the Rings films, has supported the work of the UN children's agency since 2007, when he first visited schools in impoverished districts of Nepal.

Unicef said Monday that as its ambassador, Bloom plans to focus on raising awareness of the global organisation and advocating for needy children worldwide.

Past ambassadors include Audrey Hepburn, Roger Moore, David Beckham and Vanessa Redgrave.